Russophobia in the context of social stigma

On the part of the West russophobia in current conditions is becoming the main ideological vector in relation to everything Russian and to Russia as a whole. Affiliation to Russian culture and civilization nowadays serves as basis for consistent stigmatization, which has a destructive effect on Western mass consciousness. Russophobia as an extreme form of stigmatization is analyzed. For the first time, the analysis of Russophobia was carried out in the context of the problems of social stigmatization. It is argued that Russophobia is a kind of phobia, the essence of which is that its bearer is afraid of losing his own identity. In addition, this fear initiates stigmatization processes that turn to “cancel culture” or, rather, the abolition of the rich Russian culture. Analysis of the causes and factors that determine the spread of Russophobia allows to determine its temporary nature.

stigma, social stigmatization, russian culture, russophobia, discrimination