To the issue of mythological reality of modern german-language media text

The actualization of the consciousness myth is realized through a mythological text. In modern society, media text can represent mythological text. The main criterion for identifying such media text as mythological reality is the repeated uncritical and categorical canonicity of subject-object relations in a special unformalized time and space as the only true one. In the practice of German-language media this can be found in an axiomatic and unreasoned exaltation of German cultural achievements, such as gender balance in linguistic practice, the absolutism of the ideals of Western democracies, representation of the German nation as a “victim of war,” etc. The individual – as well as the author of the media text – always unconsciously strives to bring his actualizations in line with the collective ones, and the collective, in turn, accepting and updating the individual as the general (reduplication), has a reverse influence on the individual, due to which the world perception of the individual and the collective tends to identity. The mythical in the German media text is found both in its structure and in the features of media speech.